Leading up to Yeezus' highly anticipated release, Kanye West and his creative team at DONDA took a slightly different approach to the usual marketing scheme for a new album - no singles were released and no music videos were created. Reminiscent of the guerrilla music marketing of old, the crew simply sent posters out as promotion - posters that sported the minimalist Yeezus "artwork" flanked by the Def Jam logo and instructions to "PLEASE ADD GRAFFITI." GQ took it upon themselves to do exactly ...
GQ Asks its Favorite Artists to "PLEASE ADD GRAFFITI" to Kanye West's 'Yeezus'
Hypebeast - 10 Jul 2013 21:51
Leading up to Yeezus' highly anticipated release, Kanye West and his creative team at DONDA took a slightly different approach to the usual marketing scheme for a new album - no singles were released and no music videos were created. Reminiscent of the guerrilla music marketing of old, the crew simply sent posters out as promotion - posters that sported the minimalist Yeezus "artwork" flanked by the Def Jam logo and instructions to "PLEASE ADD GRAFFITI." GQ took it upon themselves to do exactly ...
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